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Workshop Descriptions |
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Build
Your Business: Write and Publish Articles Online |
Do you want to build your business while
establishing yourself as an expert? This information-packed program will
show you how you can become an instant expert in your field by writing
and publishing articles online. Add credibility to everything that you
do, by creating a "paper product" which can be easily marketed in a
variety of ways to bring more visibility to you and your business. We'll
cover the top five reasons to write an article now, how to write a top
ten article, the ten essential elements of article writing, the top ten
ways to repackage or remarket your articles, and the process of
submitting articles to a variety of free article submission websites.
Includes one complimentary article edit. |
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Build
Your Business with Teleseminars: Design,
Development and Delivery |
Offering teleseminars is an easy and cost
effective way to build credibility and visibility with your target
market. In this overview, you’ll learn the basics of teleseminars, what
they are, the benefits, design and delivery considerations, common
teleseminar mistakes, effective seminar techniques, how to market them
and a simple process for creating your own. Optional presentation notes
available for purchase online. |
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Blog Basics:
What, Why and How to Create them Yourself! |
Blogs are one of the hottest trends in the
online world, with over 20 million created as of January 2006. This
course introduces you to what they are, important terminology, how
people use them, why they’re so popular, and how you can use them in
your own business. You’ll also see a step-by-step demo around building
your own blog. This simple, easy-to-follow, framework will help you
understand this phenomenon which is changing the way we communicate.
Basic computer and internet knowledge/skills required. Optional
presentation notes available for purchase online. |
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Podcast Basics:
What, Why and How to Create them Yourself! |
Podcasting, like blogging, is more popular
than ever. Podcasts are broadcasts which may be listened to through a
variety of tools, including your computer or any MP3 player. Emerging
in late 2004, this new way to communicate is changing what, when, and
how we listen to audio. In this basic class, you’ll learn about what
they are, how to find and listen to them, how they can be used in your
business, and the easy steps to creating your own. Podcasting and
blogging go hand in hand when it comes to creating an inexpensive,
multi-media way to interface with customers or clients. You don’t need
an iPod for any of this! Basic computer internet knowledge/skills
required. Optional presentation notes available for purchase online.
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Build
Your Business: Marketing Plans 101 |
Are you thinking about starting a new
business in 2005? A marketing plan, one critical part of your business
plan, is essential to your future success. Through class discussions and
mini-workshops to reinforce key points, you will learn a ten-step
process to craft your marketing plan. We will discuss in detail three
key strategies to build visibility and credibility fast as well as
dozens of other low and no-cost marketing tactics. Finally, you will be
shown how to design and develop a marketing calendar to help you plan
and execute your marketing strategies. Class materials include class
exercises, examples, articles and other useful information. |
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Build
Your Business: Create a 7-Day E-Course to
Attract More Business |
Do you want to build your business while
establishing yourself as an expert? Develop your own “information
product”. Add to your credibility and visibility by crafting a simple,
7-day e-course to promote your business. An e-course (electronic course)
is a series of e-mails set to be delivered automatically to your
prospects, customers or clients. Use them to provide valuable
information or resources while promoting your business. You will learn
the component parts of an e-course and writing tips that make it easy.
We’ll discuss the ten benefits of creating an e-course, the seven
techniques for attracting subscribers, and how to use autoresponders
(the tool which sets up and delivers your course). Your materials
include a template to help you custom design your own e-course as well
as other resources to help you in the design, writing, and delivery of
your “information product.” |
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Build
Your Business: Networking Success |
Attract more business through more
effective networking. Join us to discuss ten tips for selecting a
networking group, twenty characteristics of superstar networkers and the
top ten ways to network without leaving your home. We’ll explore common
networking fears as well as how to avoid common blunders. In our
mini-workshops, we’ll explore obstacles and challenges of networking as
well as how to craft and deliver an elevator speech. Learn how to build
your own networking team. Your course materials include templates and a
list of over 100 places to network in Southeastern Michigan. |
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Fabulous First
Impressions |
Do you want more success in life? It’s
been said that people form an impression of you in less than five
seconds! First impressions can make all the difference in our personal
and professional relationships. Join us for lively discussion as we
explore the power of first impressions, the seven secrets of attraction,
and practical tips to increase your success in all of your
relationships. |
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Business
Blog Basics |
Explore the basics of blogs -- what they are, how businesses use them,
why they’re so powerful and popular, and why you might consider one for
your business in addition to or in lieu of having a regular website. |
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Grow Your Business: Create Information
Products |
Attract more business by creating information products to sell or give
away. Learn about what they are, why you need them, what types of
products you can create quickly and easily, and simple
ways to promote
them. Optional materials.
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